FAQ's

General Info
Account Info
Payments/Commission
Marketing Guidelines
Tracking

Why join?

The Paddy Power affiliate programme offers you generous commissions and full marketing and technical support from our dedicated affiliate team. Paddy Power have a portfolio of products on offer including Paddy Power Sportsbook, Bingo, Poker, Casino, Games, Vegas and Fantasy.
Why choose you?

There are plenty of reasons to choose Paddy Power as an affiliate partner:
1. We offer attractive commission based deals.
2. There is a dedicated affiliate team, whose sole responsibility is to look after and support you.
3. We offer the following products to earn comission on: Sportsbook, Poker, Casino, Bingo, Games, Vegas and Fantasy.
4. You can promote our famous Money-Back Specials on your website, which are hugely popular with customers.
5. Our advertising is the best in the industry. Our ads speak for themselves.
6. Did we mention we want you to do well? It's important, it's worth repeating.
What is the affiliate programme?

The Paddy Power affiliate programme allows you to promote our product(s) on your website.
The Paddy Power affiliate programme allows you to promote our product(s) on your website.

When you become a Paddy Power affiliate you are assigned a unique affiliate ID. Our state of the art technology allows us to track every user who registers with Paddy Power and places money on our product(s) from your site. When you select links and banners from our Media Gallery, your relevant ID will be built into the code, allowing us to track all of your customers who click on it.
How do I join?

It's free to join! Just click on the Register Now button.
If I live outside the UK & Ireland can I join?

We welcome affiliates outside of the UK & Ireland that attract a customer base from the UK and Ireland.
What kind of support do you provide?

We offer full support to all our affiliates via email. We are also available to meet in person at the affiliate conferences.
What Products form the Games Affiliate Programme?

Our Games Product is made up of Casino, Games, Vegas, Bingo, Poker.

How long does it take for you to review my affiliate application?

Affiliate applications usually take between 1-2 weeks to get approved. If your application has not been reviewed after 2 weeks, kindly contact ukpartners.payments@ppb.com. If you are accepted onto the programme, you can start referring customers immediately by listing our banners or text links on your site.
Can I register more than one website?

Yes, when logged into your affiliate account you can add multiple websites by adding a new Marketing Source in the My Account section. You will receive individual tracking links for each site so you can track their performance.
What does the Affiliate Programme website provide?

Our affiliates have access to a wide range of marketing tools that can be used to promote Paddypower across all of our products, and in multiple languages. You will also have access to a range of comprehensive reports to measure the performance of your campaigns.
I operate more than one website. Can I promote you on each?

Yes, you can add multiple sites to your Paddy Power account. Our tracking allows you to monitor each site's performance individually.
How do I add multiple websites to my account?

Once you have already joined the affiliate programme, you can sign into your account, and under the "My Account" dropdown, select "Marketing Sources" and then you can add an additional marketing source for each URL. Each additional URL will be allocated a unique tracking ID.
Why would I not be accepted as an affiliate?

Your site will be rejected if it contains topics that we see as being detrimental to our brand. However, if possible we will try and provide feedback on our decision. We require affiliates to have a live website before acceptance - if your site is in development, please contact us after making your application with information about your website.
Can I have access to your live odds feed?

We offer affiliates complimentary access to our XML odds feed. Please email affiliates@betfair.com for further information.
I forgot my password. How do I access my account?

Please click the login button and then "Forgot your username or password?"
How do I change my password?

Log into your account and go to the "My Account" dropdown, then "User Accounts" and click the edit button for the username for which you would like to change the password.
How do I change my account information?

Simply log into your account and go to the "My Account" dropdown and select "Account Details" to change your information.
Why is my account locked?

If your account is locked, please contact your account manager to unlock it for you. Usually this occurs with too many failed password attempts.

What payment methods does your affiliate programme support?

Affiliates can be paid by Bank Wire Transfer (not including money transfer services/applications), Skrill (Moneybookers) and Neteller.
Is there a minimum amount before I get paid?

You will need to generate a minimum of £50 in commission before we process your affiliate payment. Balances under £50 will be accrued until the threshold has been met. This minimum threshold can be increased at your request.
What currencies can affiliates receive payments in?

All affiliate commission payments are processed in GBP and EUR.
Do I need to tell you that I am tax registered?

If your business is tax registered you must state this on your application form when applying to become an affiliate.
When will I be paid?

Affiliates will be paid within 30 days of the end of the calendar month. Please allow an additional 30 days for your first payment and contact your account manager to set you up for payments on our internal system
Do I need to send an invoice?

No, we pay affiliates via self-billing: Self-Billing is where we send you a statement showing you how much you have earned, raise an invoice on your behalf, and automatically send you your payment. All affiliates are paid through Self-Billing. If you have any questions about payment methods, please email us
How do I know if I have been paid?

Close to the end of month, kindly check your payment report and check if the payments for the previous month were paid out.
How can I check how much I will get paid?

You can log into your account at any time to view how much you will be paid and how much you have been paid for previous months. Navigate to Reports> Payment Reports> Payments
Can I earn commission on more than one product?

You will earn commission on all Paddy Power products.
What happens in case of negative revenues as per Casino activity?

Negative revenue occurs on profit and loss products like Fixed Odds, Casino or Games. When a player wins money on one of these products they generate negative revenue, this can impact your commission in the following month.
What happens when you add new products, do I still earn commission from them?

Yes, you do. However, commission is only calculated for customers who have registered on or after the date that the new product has been launched on the affiliate programme
Are there any costs in joining the programme?

No, our affiliate programme is free to join.
What currency do I get paid in?

We will pay you in either Pounds Sterling or Euros (you can choose your currency on registration).
Can I change my method of payment?

Of course, please login and go to the "My Account" dropdown and select "Payment Information", where you can edit your payment details. Kindly change this before the first week of the following month for it to be changed in time for next payment.
Can I have my commission paid into my betting account?

No, due to tax and VAT reasons we are not able to do this. All commission will be paid using your selected method of payment.
My chosen currency is sterling but I have earned commission in euro, what happens?

The Euro commission will be converted to Sterling at the end of the month and you will be paid in your chosen currency.
Where do I update my bank details?

Once you have been approved as an affiliate, please login and go to the "My Account" dropdown and select "Payment Information", where you can edit your payment details.
What is an IBAN?

IBAN is short for "International Bank Account Number" and is used for international bank transfers - The IBAN is made up of your country code, check digits, bank identifier code, bank branch code and account number.
Where do I find my IBAN?

Your IBAN is usually found on your bank statement. If not, contact your bank branch and they will be able to tell you.
What is the BIC?

BIC is short for "Bank Identifier Code". A BIC is the unique identification code of a particular bank. These codes are used when transferring money between banks, particularly for international wire transfers.
Where do I find my BIC?

Your BIC is usually found on your bank statement. If not, contact your bank branch and they will be able to tell you
What is a SWIFT code?

A SWIFT code is the same thing as a BIC code. The reason, if you're really interested, is because The Society for Worldwide Interbank Financial Telecommunication (SWIFT) handles the registration of the Bank Identifier Codes, which is why it is sometimes referred to as the BIC or the SWIFT code, but they are the same thing

May I use your logo and content on my website?

Yes, of course you can. Simply contact us requesting a copy of our logo. Please remember you cannot change our logo in any way. We also reserve the right to remove our logo from any site. To ensure the logo tracks correctly, be sure to add the following link: www.paddypower.com/bet?AFF_ID=123456 Where 123456 is replaced by your unique Affiliate ID, or take a tracking link from the Media Gallery.
Do you accept all websites?

We review each application individually and evaluate whether or not we deem its nature or content suitable to represent the Paddy Power brand.
Can I use your content on my site?

Yes, you can take copy from our site (just include a link back to the page on the Paddy Power website).
Where can I learn and take action on Safer Gaming?

As a partner of Paddy Power Betfair it is your responsibility to market our brands on our behalf but also adapt our commitment to Safer Gambling. We have a dedicated page here.
What advertising am I allowed to do on behalf of you?

You are allowed to do Online Advertising including Industry Relevant Expertise, Niche Websites, Personal Websites, Comparison Websites, Video Blogs and Web blogs, PPC search campaigns, Loyalty & Reward Sites, RSS Feeds, Opt-in Email Marketing Campaigns (subject to your having the requisite consent to send such marketing communications), and Social Media marketing. You must request permission prior to implementing any method outside of the foregoing. It is not permitted to bid on our branded PPC terms. It is not permitted to create mobile applications that purport to be from Paddy Power.

How does Paddypower know that someone has registered via my site?

Your affiliate account has a unique Affiliate ID, which is used to identify when you have referred a customer to us. When a player clicks through to PaddyPower via one of your links, a cookie is dropped on their browser. This cookie contains your Affiliate ID. When that player registers for an account with Paddy Power, you will be credited with the referral.
How long is the cookie duration?

The cookie duration is 45 days. This means that a referred player could navigate away from Paddy Power and providing that they return within 45 days, they will still be credited to your Affiliate Account.
How can I get access to banners and marketing tools?

We supply a large selection of creative - banners and text links. All you need to do is log into your affiliate account and go to the "Media" dropdown and select "Media Gallery".
Where can I get codes for banners?

When you go to the Media Gallery, you can press the "Get Code" button for the banner that you would like to display. This will include your unique tracking link
How do I add a banner to my site?

You can take the code for the banner as described above, and add it to your site. If your website does not use iFrames, you can use standard image codes to display any of our .gif banners and set the destination URL as a text link, which you can get from our Media Gallery.
Do you host banners?

Yes, we host all of our banners.
How often are your personal affiliate statistics updated?

Views and clicks data will be updated close to real-time. All other stats are updated a day in arrears.
Can I request special size / content banners?

Yes, however due to limited design resources we approach all requests on a case by case basis. All you have to do is contact us with all the relevant details e.g design and size required.
How can I deep link into specific markets?

All you need to do is get the url of the page you would like to link to and add your affiliate id. See the example below: http://www.paddypower.com/football?AFF_ID=123456, where 123456 is replaced by your unique Affiliate ID. We have some deep links available within the Media Gallery, and would recommend using these if available so that they are optimised for mobile devices. If you would like to link to a popular page on site that a link is not available for in the Media Gallery, please contact us and we can create a link that is optimised for all devices.

Terms and Conditions

Last Updated: December 2020

It is important that you read and understand the contents of these terms and conditions (the "Agreement"). By continuing with your application to join our affiliate programme, you are agreeing (subject to our approval of your application) to the terms and conditions of this Agreement. In order to make an application to join our affiliate programme, you must be the owner of, or acting on behalf of the owner of, the website that is signing up for this affiliate programme. If you do not agree with this Agreement or are not authorised to do so, you may not join the programme and you should discontinue your application.

If you have any questions regarding our affiliate programme, please click http://www.paddypartners.com/contact-us.html to contact us.

Who We Are and This Agreement
1. This Agreement sets out the terms and conditions between Power Leisure Bookmakers Limited, a limited company incorporated under the laws of the England and Wales acting through its Irish branch at Power Tower, Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4, Ireland (Irish number 906103) "Paddy Power", "we", "us" or "our" as applicable) and you in relation to your application to set up an affiliate account (and membership of the affiliate programme if your application is deemed successful) to promote the "Paddy Power Sites" (or certain of our sites, depending on the products you are signed up to promote) by the creation of internet hyperlinks and other promotional links such as banners (the "Links") from your website(s) (your "Site") or from your promotional emails (which we have pre-approved) to the Paddy Power Sites.
2. The "Paddy Power Sites" currently consist of paddypower.com, paddypowerpoker.com, paddypowercasino.com, paddypowergames.com, paddypowergames.com, paddypowerbingo.com, any application version of these sites and such other sites as we may add from time to time.
3. Paddy Power shall be entitled to exercise any of its rights or fulfil any of its obligations hereunder (including without limitation its payment obligations pursuant to Clause 5) through any company within the "PPB Group". The "PPB" shall mean Power Leisure Bookmakers Ireland Ltd and any body corporate which is from time to time a holding company of that company, a subsidiary of that company or a subsidiary of a holding company of that company (“holding company” and “subsidiary” having the meanings attributed to them by s.1159 of the Companies Act 2006) and shall include any company in which a Group Company has a shareholding of 50% or more.
4. This Agreement supersedes all previous terms and conditions for our affiliate programme.
5. We reserve the right to change any part of this Agreement at any time. Where possible, notice of any material changes will be sent to the last email address provided by you to us in advance of such changes becoming effective but it is ultimately your responsibility to check these terms and conditions regularly and we reserve the right to amend this Agreement at any time. Your continued participation in our affiliate programme after we have posted the changes will constitute binding acceptance of such changes. The latest modification of the Agreement will be as per the date stated at the top of this Agreement so please check this page regularly for updates.
Acceptance
1. By filling in the application form and ticking the check box you confirm that you are over 18 years old and are requesting membership to our affiliate programme and are agreeing to the terms and conditions of this Agreement; you are not currently subject to a self-exclusion from a Betfair or Paddy Power account and you have not signed up to a national self-exclusion register (such as GAMSTOP) which excludes you from gambling. The application form will form an integral part of this Agreement.
2. We will in our sole discretion determine whether or not your application has been successful. Our decision is final and is not open to appeal.
3. We will notify you by email if your application has been successful with instructions as to what you must do to include the Links on your Site.
4. If you want to use Paddy Power odds/prices on your Site, you will need a customer account with Paddy Power so that you can access the API. If you don’t already have one, you will need to register a new account at paddypower.com.
Promoting the Paddy Power Sites
1. Throughout the term of this Agreement, you shall:
  - prominently incorporate and continually display the most up-to-date Links provided to you by Paddy Power on your Site and you shall not alter the form, location or operation of the Links without Paddy Power's prior written consent;
  - provide Paddy Power at no cost with all data and information (including for example passwords) to enable us to monitor your Site to ensure you are complying with this Agreement;
  - maintain your Site in an appropriate manner and contact us if you are materially changing design or layout or adding material that you should know, acting reasonably, may influence our opinion as to whether or not you are a suitable affiliate;
  - promote the Paddy Power Sites in a socially responsible manner, which particular regard to the need to protect children, young persons and other vulnerable persons from being harmed or exploited;
  - not place any Links on pages of your Site aimed at persons under the age of 18 years or otherwise target, whether directly or indirectly, such persons for gambling-related services;
  - ensure that at all times all marketing activity complies with Clause 3.1and Clause 5.21 and is kept within the boundaries provided in the PPB Affiliate Marketing Guidelines which can be found at the top of this page, in the news section of your admin, your creative dropbox and also sent via email on a quarterly basis
  - limit all online marketing activity to the following approved methods: Online Advertising including Industry Relevant Expertise, Niche Websites, Personal Websites, Comparison Websites, Video Blogs and Web blogs, PPC search campaigns, Loyalty & Reward Sites, RSS Feeds and Social Media marketing. You must request permission prior to implementing any method outside of the foregoing. This Agreement sets out the sole and exclusive means by which you may advertise, promote and market our Sites;
  - make it clear in any communication by you to potential customers that the communication is made without the knowledge or involvement of Paddy Power and that any complaint that the recipient may wish to make should be addressed to you and not Paddy Power;
  - upon our request, immediately remove any marketing activity promoting Paddy Power or the Paddy Power Sites on your Site or on other advertising channels within your control; and
  - comply with all reasonable instructions of Paddy Power in relation to this Agreement.
2. Throughout the term of this Agreement, you shall not:
  - place the Links on websites other than your Site as specified in your application form without Paddy Power's prior written consent;
  - offer any special benefits or other incentives (including for example any payment) to any person for using the Links on your Site to access the Paddy Power Sites;
  - read, intercept, copy, record, redirect, interpret, or otherwise interfere with, or fill in the contents of, any electronic form or other materials submitted to us by any third party;
  - modify any of the Links other than in accordance with this Agreement; o engage in transactions of any kind on the Paddy Power Sites on behalf of any third party;
  - engage in transactions of any kind on the Paddy Power Sites on behalf of any third party;
  - authorise, assist, or encourage any other person to engage in transactions of any kind on the Paddy Power Sites other than in accordance with this Agreement;
  - take any action that could cause any third party (end users or otherwise) confusion as to our relationship with you, or as to the site on which any functions or transactions are occurring;
  - other than providing the Links on your Site in accordance with this Agreement, post or serve any advertisements or promotional content promoting the Paddy Power Sites;
  - artificially increase (or attempt to so do) monies payable to you by Paddy Power;
  - attempt to intercept, redirect or otherwise interfere with (including, without limitation, via user-installed software) traffic from or on any website that participates in our affiliate programme;
  - solicit non-member affiliates (termed "sub-affiliates") to distribute offers and claim commission on such activities. You are prohibited from starting a sub-affiliate network using Paddy Power offers and media assets without our express written consent in advance;
  - purchase, bid for, register or otherwise acquire keywords, adwords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service which are identical or similar to any of Paddy Power's (or a member of PPB Group) intellectual property rights, including without limitation copyrights, trade marks (whether registered or unregistered), brand names, domain names, graphics and designs using by Paddy Power in connection with the Paddy Power Sites. However, this does not extend to the use of metatag keywords on your site which are identical or similar to any of Paddy Power's trade marks or trade names including the term "Paddy Power"
  - directly or indirectly refer visitors from your Site or Customers (as such term is defined in Clause 5.1) who you suspect (or ought to suspect) are likely to abuse promotions or services available on the Paddy Power Sites.
  - place the Links on websites providing unauthorised access to copyrighted content (such illegal streaming sites or file sharing sites); or
  - send any marketing communications relating to Paddy Power via SMS or email without the prior written consent of Paddy Power.
3. If we determine, in our sole discretion, that you have breached any of the provisions of Clauses 3.1 or 3.2, we may (without limiting any other rights or remedies available to us) withhold any monies otherwise payable to you under this Agreement and/or terminate this Agreement.
4. Neither you nor your direct relatives nor any connected party on your behalf (whether a director, contractor, partner, agent, employee or otherwise) are eligible to become a Customer (as such term is defined in Clause 5.1) and you shall not be entitled to any share of Net Revenue or any other remuneration from Paddy Power in relation to such persons. Direct relatives in this context shall include your spouse, partner, parent, child or sibling.
5. Only one affiliate account is permitted per affiliate. Paddy Power reserves the right to close down any duplicate accounts and to cancel any amounts otherwise due under such accounts.
6. Paddy Power shall have the right to examine your books, records, systems and other materials and information relating to this Agreement and the services provided hereunder for the purposes of ascertaining your compliance or otherwise with the terms hereof. For that purpose you hereby grant to Paddy Power and its professional advisers a right of access to your premises, systems and information on the giving of reasonable notice during normal business hours. Paddy Power and its professional advisers shall have the right to take copies of any records it reasonably requires and you shall provide all necessary cooperation free of charge.
7. Paddy Power will pay the agreed affiliate commission on: customers acquired from UK & Ireland.
8. You will not market or promote any site within or to persons from any Restricted Territories; or be involved in any traffic coming from any other country besides the UK and Ireland.
Paddy Power’s Obligations
1. Paddy Power will provide you with the Links in various formats (e.g. flash, animated gif and text formats). At our sole discretion, the Links may include a bespoke affiliate ID (an "Affid") which may be modified by us from time to time. An AffId may be created during a particular campaign (for example during a particular overarching Paddy Power campaign) in which case a redirect will be put into place via the Link.
2. Subject to your complying with all of the terms of this Agreement, Paddy Power shall use all reasonable endeavours to ensure that whenever a Customer links to the Paddy Power Sites through the Links and subsequently places a bet with Paddy Power, the relevant customer is identified as originating from your Site. However, Paddy Power shall not be liable to you in any way if Paddy Power is unable to identify a Customer as originating from your Site. You should note in particular that if you do not comply with the requirement to obtain consent to tracking, or where an end user refuses to grant such consent, or where you fail to comply with any other applicable laws including in relation to data privacy and security, we shall not be liable to you in any way in respect of the actions of that end user or Customer.
3. Where you provide Paddy Power with personal data, Paddy Power will comply with its obligations under the Data Protection Acts 1988 and 2003, as amended, and the European Union's ePrivacy Directives (Directive 2002/58/EC, as amended by Directive 2006/24/EC and Directive 2009/136/EC and any subsequent amendments).
4. If you have been a customer of Paddy Power Betfair and self-excluded with either brand in the past, any information provided by you as a personal account holder will be retained only for that purpose and not for any other purpose (commercial or otherwise).
Payments, Money Laundering, & Your Identity
1. In this Clause 5 the following words shall have the following meanings:
  - monies paid out to Customers as winnings;
  - "monies paid in the form of duties, taxes, levies, statutory deductions, imposts, other similar charges or payments to any relevant authority including licensing authorities for example the licensing charges of the British Horse Racing Board;
  - charges levied by electronic payment or credit card organisations;
  - bad debts;
  - monies attributable to fraud;
  - returned stakes;
  - provisions for transactions which are reversed by instruction from the card-holder's bank (commonly referred to as charge-backs);
  - the cost of bonuses, ‘free bets' or ‘free chips' provided to Customers as a promotional or marketing activity; (i) refunds given to Customers; and
  - any Third Party Royalty or jackpot contributions which Paddy Power must pay in respect of any Customers or any of our suppliers;
  “Net Revenues” shall mean all gross monies received by Paddy Power from Customers through the applicable Paddy Power Sites during the term of the Agreement less all of the following:
  “Third Party Royalty” shall mean any royalty or revenue share which Paddy Power must pay to a third party in order to lawfully exploit any technology or other product used from time to time on the Paddy Power Site; and
  “Customers” shall mean visitors from your Site who enter the Paddy Power Site via the Links and who register (to include the provision of a valid email address and such other information as Paddy Power may require) and open an account with Paddy Power and where such visitor complies with the terms and conditions of the Paddy Power Site and places a bet with Paddy Power or any of its partners on the particular product or service the subject of our agreement with you (for example, if our agreement with you relates to sports betting, only bets placed on sports betting will be counted, and not stakes wagered on games etc.). For the avoidance of doubt it shall exclude any end user that is at that time an existing or previous customer of Paddy Power or any other company within the Paddy Power Group.
2. Paddy Power shall pay you (in accordance with the provisions of Clause 5.6) the currently published percentage (as detailed on the commission page of your Paddy Power Affiliate account) of Net Revenues received during the term of the Agreement in connection with any applicable Paddy Power Site (for example, if your Agreement relates to Customers of paddypowercasino.com only, customers of paddypowerbingo.com shall not contribute towards your entitlement). For the avoidance of doubt, you shall not be entitled to any revenue share in respect of revenues generated by Customers following the termination of this Agreement.
3. Other target-based payments may be introduced by Paddy Power from time to time in relation to some or all of the Paddy Power Sites either in addition to or in place of the above Net Revenue based payment. Any such payments will be detailed on the commission page of your Paddy Power Affiliate account. Paddy Power reserves the right to make changes to your commission page, including to the levels of commission due to you, and any such changes shall take effect immediately on their being changed in your commission page.
4. Paddy Power has the right to reduce the revenue share of affiliates, or to terminate this Agreement and remove such affiliates, who do not deliver at least one new Customer in a given calendar month. We will notify you by email where such a reduction or termination will occur. Accounts that are inactive for a longer period (e.g. where you have failed to deliver at least one new Customer in the last six months) may also incur an administrative fee but no such administrative fee will be deducted from your account prior to our having made reasonable efforts to contact you via the contact details last provided by you to Paddy Power. The administrative fee will be applied against the payments (including future payments) that would otherwise be payable to you. If you have any queries regarding inactive accounts, please contact us for further information.
5. Paddy Power shall provide you with statements accessible via www.paddypartners.com detailing the number of Customers and the revenues generated from those Customers, if any, which have accrued to you over the course of the previous calendar month. At the end of a calendar month, Paddy Power shall record your total share of Net Revenues, if any, during the previous calendar month. In the event that a revenue share in any calendar month is a negative amount, Paddy Power shall be entitled but not obliged to carry forward and set off such negative amount against future revenue shares which would otherwise be payable to you. Subject to these terms, if you select a Revenue Share deal, Paddy Power shall pay you in respect of each Customer the agreed percentage of Net Revenue from the date of first registration until the agreed customer expiry date - (i.e standard reward plan term is 2 year customer expiry). However, Paddy Power shall also be entitled but not obliged to zero the negative balance that would otherwise be carried forward. If a revenue share does not exceed €50, or currency equivalent, Paddy Power shall be entitled to withhold and carry forward such sum until the end of the first calendar month in which the revenue share (including any sum carried forward) exceeds €50, or currency equivalent, at which time payment shall be made in accordance with Clause 5.10. For the avoidance of doubt, you will only receive a payout when there is a positive balance and it is greater than €50, or currency equivalent, in any given month.
6. You agree that Paddy Power will raise sales invoices for the transactions covered by this Agreement on your behalf until this Agreement terminates in accordance with Clause 12. You will not raise sales invoices in respect of the transactions covered by this Agreement.
7. You will notify Paddy Power immediately if you:
  - change your VAT status including if you become VAT registered or if your VAT registration number changes;
  - cease to be VAT registered; or
  - sell your business, or part of your business.
  - change your bank details
8. You agree to notify Paddy Power within 14 days of issue of the invoice if there are any errors on the invoice.
9. You agree that the VAT (if applicable) shown on the invoice for the transactions covered by this Agreement which we raise on your behalf is your output tax due to the relevant tax authority.
10. Unless otherwise agreed in writing, at the end of a calendar month, the relevant revenue share payable by Paddy Power to you shall be automatically raised and paid out (in accordance with Clause 5.5) within 60 days of the end of the relevant calendar month. Such revenue share shall be paid in either pounds sterling or Euro, inclusive of VAT if applicable, at Paddy Power's discretion.
11. You shall indemnify on demand and hold harmless us from and against any and all losses, demands, claims, damages, costs, expenses (including, but not limited to, consequential losses and loss of profit, reasonable legal costs and expenses and VAT thereon if applicable) and liabilities suffered or incurred, directly or indirectly, by Paddy Power in consequence of any breach by you of this Clause 5.11 or as a result of your VAT status being different from that notified to us.
12. Paddy Power may engage the services of a third party (currently "NetRefer") to provide both the affiliate platform and system maintenance. We have service levels in place and expect these to be upheld but ultimately we do not have total control over these services and therefore cannot be held responsible for any failures arising from such third party services. You shall cooperate with us, and to the extent necessary our third party service providers, to give effect to the terms and spirit of this Agreement.
13. We shall make reasonable efforts to make any payments due to you in a timely fashion. However, we shall not be liable for occasional delays or delays outside of our control. For example, any changes in the contact or banking details provided by you may give rise to a delay of up to 60 days in making any payments due. Where you become aware of any overdue payments due to you, please contact us immediately and we will seek to resolve the matter as soon as possible. Please note, we accept the following payment methods: Bank Wire Transfer (not including money transfer services/applications), Neteller and Skrill.
14. We shall use reasonable endeavours to make payments due to you using the payment details provided to us. However, in certain circumstances we may be unable to make payments to you for reasons outside of our control (for example where the bank account details provided are inaccurate or incomplete). Where this occurs, we shall make reasonable efforts for a period of up to six (6) months to contact you via the contact details last provided by you to Paddy Power to obtain alternative payment details. If we are still not in a position to make the payments after this period, we may close or suspend your account without further notice and you shall be deemed to have forfeited any entitlement to payment.
15. If an error is made in the calculation of your share of the revenue share, Paddy Power reserves the right to correct such calculation at any time and to reclaim from you any overpayment made by Paddy Power to you (including, without limitation, by way of reducing future payments which might otherwise be due to you from us from time to time).
16. It is the policy of Paddy Power to actively prevent, to the extent within its control, money-laundering and any activities that facilitate money-laundering or funding of terrorist or criminal activities. Paddy Power reserves the right to attempt to verify your identity through the information provided by you, by obtaining information from public sources or by such other means as it reasonably deems necessary.
17. You shall provide us with any supporting documents (e.g. any or all of the following for individuals: valid passport copy; valid driving licence copy; a copy of a utility bill; a bank statement, or in the case of a corporation: a copy of the company's certificate of incorporation; constitutional documentation; information regarding the identity of the beneficial owner of the company and the identity of the directors of the company) requested by us and you understand that payments may be delayed if supporting documents are not provided.
18. You warrant and represent that you shall at all times:
  - comply with all laws, rules and regulations which are applicable to your compliance with our obligations in this Agreement;
  - comply with the UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (“CAP Code”), a copy of the CAP Code is available here.
  - comply with the Data Protection Acts 1988 and 2003, as amended, and the European Union’s ePrivacy Directives (Directive 2002/58/EC, as amended by Directive 2006/24/EC and Directive 2009/136/EC and any subsequent amendments) and all other applicable data privacy rules, laws and regulations anywhere in the world. Under the ePrivacy Directives, information (not just personal data) may not be stored on or retrieved from a person’s terminal equipment unless the individual: (i) has been given clear and comprehensive information about why this is being done; and (ii) has given her/his consent. You shall inform users of your Site that tracking technology will be installed on their hard drive if he/she clicks on the Links and shall obtain their consent to such tracking prior to storing or retrieving information from a person’s computer, smartphone, mobile phone, tablet or other applicable device. You hereby acknowledge that all data relating to Customers shall be and remain the exclusive property of Paddypower. It is not anticipated that you will gain access to personal data relating to Customers. However, in the event you do gain access to personal data relating to Customers, such access will be in your capacity as a data processor only and you will be required to enter into a separate data processing agreement with us.
  - comply with all applicable laws, statutes, regulations, and codes relating to anti-bribery and anti-corruption including but not limited to the UK Bribery Act 2010, to the extent applicable (“Relevant Requirements”);
  - not engage in any activity, practice or conduct which would constitute an offence under sections 1, 2 or 6 of the Bribery Act 2010 if such activity, practice or conduct had been carried out in the UK;
  - Comply with any related policies or guidelines as directed by Paddypower from time to time, including the PPB Affiliate Marketing Guidelines ("Relevant Policies");
  - have and shall maintain in place throughout the term of this Agreement policies and procedures, including but not limited to adequate procedures under the Bribery Act 2010, to ensure compliance with the Relevant Requirements and Relevant Policies, and will enforce them where appropriate;
  - promptly report to the Paddy Power any request or demand for any undue financial or other advantage of any kind received by you in connection with the performance of this Agreement; and
  - upon request and within a reasonable period, you shall certify to Paddy Power in writing compliance with this Clause 5.18. You shall provide such supporting evidence of compliance as Paddy Power may reasonably request.
19. Breach of Clause 5.18 shall be deemed a material breach of this Agreement
20. In accordance with the terms of the licence conditions and codes of practice of the UK Gambling Commission (the “Commission”), Paddy Power is required to ensure that third parties shall, and therefore you undertake: (a) to conduct yourself in so far as you carry out any activities on behalf of Paddy Power as if you were bound by the same licence conditions and subject to the same codes of practice as Paddy Power, including but not limited to assisting Paddy Power in the display of such information and the provision of such links (for example a link to the Commission’s website) as may be required by the Commission; (b) to comply with any technical standards for remote gambling systems as may be set by the Commission; (c) to provide such information to Paddy Power as it may reasonably require in order to enable Paddy Power to comply with its information reporting and other obligations to the Commission; and (d) not to encourage players to play longer or wager more than the player might otherwise do. Paddy Power may immediately terminate this Agreement if, in Paddy Power’s reasonable opinion, you are in breach of this Clause 5.20 or have otherwise acted in a manner which is inconsistent with the Commission’s licensing objectives.
21. You are solely responsible for your own marketing and promotional activities and you shall carry out such activities in a responsible manner, complying with all applicable laws, regulations and advertising codes. In particular you: (a) shall have appropriate privacy and security safeguards in place; and (b) shall comply with your obligations in Clause 5.18(b) and Clause 3.7. You shall immediately comply with Paddy Power's requests in relation to this Clause 5.21. Where you fail to do so, Paddy Power reserves the right to immediately terminate this Agreement.
22. For all amounts payable by Paddy Power under or in connection with this Agreement, we may at our discretion determine which entity/entities within the PPB Group shall make payments and in what proportion.
23. Nothing in this Agreement shall create, or be deemed to create, a partnership or the relationship of principal and agent or employer and employee between the parties. You shall be accountable to the Revenue Commissioners, Customs and Excise or such other relevant authorities for all taxation payable on or in respect of payments we make to you and shall indemnify Paddy Power from and against any liability that may be imposed on us in relation to same.
Errors
1. Paddy Power makes every effort to ensure that no errors are made in the calculation of amounts due to affiliates. However, human, systems' and/or third party error may occasionally result in errors. Paddy Power reserves the right to correct any obvious errors and to void any payments (to include the right to be reimbursed where payments have been made in error) where such have occurred.
2. In the case of any blatant errors in payments made (including for example where the payment made is materially different to previous or comparable payments/periods and/or the payment is clearly incorrect, depending on all of the circumstances), the amount paid will be rebalanced at the appropriate rate. Should you be credited in error, it is your responsibility, and you undertake, to notify Paddy Power of the error without delay. You hereby undertake to provide your full cooperation to Paddy Power to correct any such errors, including by way of the return of any over-payments. Paddy Power may set off any payment obligation due to us from you against any future payment obligation owed by us to you under this Agreement.
Fraud, Safer Gambling, Protection of Minors, and the Prevention of Crime
1. Paddy Power reserves the right to seek criminal or other sanctions against you if we suspect you have engaged in fraudulent, dishonest or criminal acts and we will disclose such information to the relevant authorities or other relevant third parties as may be necessary in this regard. Fraudulent acts include acts by you which are made in bad faith and/or acts which are intended to defraud Paddy Power or a member of its PPB Group.
2. Paddy Power aims to make betting a fun and entertaining experience, whilst at the same time taking our responsibilities very seriously. To this end, we strive to:
  - ensure that gambling is conducted in a verifiably fair and open fashion in order to protect customers;
  - ensure that, to the greatest extent possible, children and other vulnerable persons are protected;
  - prevent gambling being or becoming a source of crime or disorder.
3. You undertake not to knowingly or negligently, through any act or omission, conflict in any way, or cause Paddy Power to be in conflict in any way, with any of the objectives set out in Clause 7.2.
4. Paddy Power reserves the right to immediately suspend or terminate any account it believes such account to be involved in fraud, money-laundering and/or any other form of illegal or suspicious activities, to withhold any amounts due on the account, and to report such details as it reasonably considers are necessary to relevant authorities.
Licence to use the Marks
1. We hereby grant to you a non-exclusive, non-transferable, revocable licence, solely during the term of this Agreement, to use such Paddy Power intellectual property, including without limitation any logo, trade mark, trade name, design or other similar identifying material owned by or licensed to Paddy Power or a member of its PPB Group (the "Marks") as we make available to you via our online Paddy Partners media gallery and via electronic newsletters solely in connection with the display of the Links on your Site or in connection with email promotions including the Marks which we approve in advance.
2. This licence cannot be sub-licensed, assigned or otherwise transferred by you without Paddy Power's prior written approval. Your right to use the Marks is limited to and arises only out of this licence to use the Links.
3. This licence will be terminated automatically upon the termination of this Agreement for any reason.
4. You shall not assert the invalidity, unenforceability, or contest the ownership of the Marks in any action or proceeding of whatever kind or nature, and shall not take any action that may prejudice our or our licensor's rights in the Marks, render the same generic, or otherwise weaken their validity or diminish their associated goodwill (which shall vest exclusively in Paddy Power).
5. You shall not register or attempt to register, or be complicit in any third party registering or attempting to register, any trade mark, trade name, logo, or similar identifying material that contain the Marks or are confusingly similar to or are comprised of any of the Marks or any other of our intellectual property rights.
6. You undertake not to register or attempt to register or be complicit in or cooperate with any third party registering or attempting to register, any domain name which is similar to any Paddy Power Sites or intellectual property rights (or intellectual property rights belonging to a member of the PPB Group), including (for the avoidance of doubt) any misspellings, other variations of the domain names or other likenesses. Where you breach this Clause 8.6 you will immediately cease use of any such domain and transfer such domain to us or a third party elected by us.
7. You undertake to provide all reasonable cooperation with us in protecting the Marks against third party infringement or any other attack.
Additional Warranties
1. Each party to this Agreement represents and warrants to the other that it has, and will retain throughout the Term all right, title and authority to enter into this Agreement, to grant to the other party the rights and licences granted in this Agreement and to perform all of its obligations under this Agreement.
2. You are solely responsible for the operation and content of your Site and you represent, warrant and undertake that your Site shall contain no material which is defamatory, sexually explicit, unlawful, harmful, threatening, obscene, harassing, or racially, ethnically, or otherwise objectionable or discriminatory, violent, politically sensitive or otherwise controversial or in breach of our rights or any third party rights and shall not link to any such material. We shall not be liable for any claims by third parties relating to your Site or any of the products or services associated therewith and you will fully indemnify us in respect of any losses we or any member of PPB Group suffers (directly or indirectly) in connection with any such claims.
3. You warrant and represent that you are of legal age for gambling as determined by relevant legislation in your jurisdiction. Affiliates who are under 18 years of age are not permitted to participate in the affiliate programme.
4. You warrant and represent that you will not, directly or indirectly: (a) do any act or omission that disparages Paddy Power, a member of the PPB Group of the Paddy Power Sites, or is damaging to the interests, reputation or goodwill of the aforementioned parties and sites; or (b) do any activity that in our reasonable opinion would be deemed unsuitable, inappropriate or fraudulent.
Disclaimer
1. The Paddy Power Sites and the Links are provided "as is" without any express or implied warranty of any kind, and all warranties including warranties of merchantability, non-infringement of intellectual property rights, fitness for any particular purpose, and of completeness or accuracy of content are hereby excluded to the fullest extent permitted by law. Neither Paddy Power nor any of its licensors gives any warranty that the supply of material and content on, or links to or from, the Paddy Power Sites and/or the Links will be uninterrupted, timely, secure or error free or that they are free of viruses or bugs.
Indemnity and Liability
1. You shall indemnify Paddy Power on demand and hold us harmless from and against any and all losses, demands, claims, damages, costs, expenses (including, but not limited to, consequential losses and loss of profit, reasonable legal costs and expenses and VAT thereon if applicable) and liabilities suffered or incurred, directly or indirectly, by Paddy Power or any member of the PPB Group in consequence of any breach, non-performance or non-observance by you of any of your obligations or warranties under this Agreement.
2. Nothing in this Agreement limits or excludes either party's liability for death or personal injury or for breach of any of the indemnities under this Agreement, for which liability shall not be limited.
3. We shall not be liable to you in contract, tort, or otherwise (including liability for negligence) for loss whether direct or indirect of business, revenue or profits, anticipated savings or wasted expenditure, corruption or destruction of data or for any indirect or consequential loss whatever.
4. We shall not be liable for any loss or damage that you may suffer because of any act of God; power failure; trade or labour dispute; act, failure or omission of any government or authority; obstruction or failure of telecommunication services or networks; or any other act, omission, delay or failure caused by a third party or otherwise outside of our control.
5. The liability of Paddy Power shall not, in any event, exceed the sum of the total monies paid by Paddy Power to you over the 12 month period preceding the date on which any liability accrued.
6. In no event shall we be responsible for any claim or dispute between you and any user of your Site.
Termination
1. This Agreement shall commence (or commenced, in the case of existing affiliates) on the date that Paddy Power notifies (or notified, in the case of existing affiliates) you that your application to join the Paddy Power affiliates programme has been successful and shall continue until terminated in accordance with this Clause 12.
2. Either party may terminate this Agreement forthwith on written notice if a receiver, examiner or administrator is appointed of the whole or any part of the other party's assets or the other party is struck off the Register of Companies in the jurisdiction where it was incorporated or an order is made or a resolution passed for winding up of the other party (unless such order or resolution is part of a voluntary scheme for the reconstruction or amalgamation of that party as a solvent corporation and the resulting corporation, if a different legal person, undertakes to be bound by this Agreement), if you are subject to bankruptcy proceedings, or if you are subject to any similar process or procedure to those described in this Clause 12.2 in any part of the world.
3. Paddy Power may immediately suspend or terminate this Agreement upon notice to you: (a) where you materially breach any term of this Agreement and fail to remedy the breach (if remediable) within the time period specified by Paddy Power to remedy same; (b) in accordance with its rights set out in Clause 3.3, Clause 3.8, Clause 5.18, Clause 5.20 or Clause 7.4; or (c) where you are in breach of any warranty within this Agreement. Paddy Power reserves the right to withhold any amounts due to you in such circumstances (whether or not such amounts are generated by the breach).
4. Paddy Power may suspend or terminate this Agreement at its discretion immediately upon notice if: a) it considers that you are for any reason unsuitable to be an affiliate. Paddy Power shall not be required to disclose its reasoning in connection with any such suspension or termination. Where Paddy Power discloses its reasons for such suspension or termination, it may withhold and/or terminate any payments that otherwise may have been due to you and/or b) you self-exclude from a Betfair or Paddy Power account and/or you sign up to a national self-exclusion register (such as GAMSTOP) which excludes you from gambling
5. Either party may terminate this Agreement on delivery of seven (7) days' prior written notice to the other party.
6. Termination of this Agreement shall not prejudice any rights of any party which may have arisen on or before the date of termination.
7. Upon termination of this Agreement for any reason, you shall remove all of the Links and any other Marks or content owned, developed, licensed or created by Paddy Power and/or provided to you by Paddy Power in connection with this Agreement from your Site and all rights and licences granted to you in this Agreement shall immediately terminate.
8. We shall be entitled to deduct from any payments due and payable to you, any such debts and liabilities due to Paddy Power, if any.
9. For the avoidance of doubt, you shall not be entitled to any revenue share in respect of revenues generated by Customers following the termination of this Agreement.
General
1. This Agreement (including your application form) contains the entire agreement between the parties with respect to its subject matter and supersedes all previous agreements and understandings between the parties with respect to its subject matter.
2. You shall not assign or sub-contract any of your rights and/or obligations under this Agreement without Paddy Power's prior written consent.
3. No delay, neglect, or forbearance on the part of either party in enforcing against the other party any term or condition of this Agreement shall either be or be deemed to be a waiver or in any way prejudice any right of that party under this Agreement.
4. If any provision of this Agreement is held to be void or unenforceable in whole or part, the impugned provision (or part thereof) shall be deemed to be deleted from this Agreement and the remaining provisions (including the remainder of the affected provision) shall continue to be valid and applicable.
5. Any notice given or made under this Agreement to Paddy Power shall be by email to affiliates@paddypower.com. Paddy Power shall send you any notices given or made under this Agreement to the email address supplied on your application form or such other email address as notified by you to Paddy Power.
6. During the term of this Agreement, you may be entrusted with confidential information relating to the business, operations, or underlying technology of Paddy Power and/or the Paddy Power affiliate programme. You agree to avoid disclosure or unauthorised use of the confidential information to third persons or outside parties unless you have Paddy Power's prior written consent. You shall use such confidential information only for purposes necessary to further the purposes of this Agreement. Your obligations with regard to confidential information shall survive termination of this Agreement and you shall fully indemnify us for any losses we or any member of the PPB Group suffers (directly or indirectly) in connection with your breach of this Clause 13.6.
7. This Agreement shall be governed by and construed in accordance with the laws of England and Wales and each party submits to the exclusive jurisdiction of the courts of England and Wales for the resolution of disputes hereunder.
End

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The Paddy Power affiliate programme allows you to promote our product(s) on your website.

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Where do I update my bank details?

What is an IBAN?

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